Antoinette Ale is the Founder of Haircrush, the haircare platform for Black women. Antoinette set up Haircrush to fill the gap in UK beauty media around educational black hair content based on over 10 years of industry experience.
Since its inception in 2018, Haircrush has partnered with innovative brands creating inclusive products for Black women such as Pantene and Dyson. Antoinette has been featured in various publications such as ELLE Magazine, Stylist Magazine, Women's Health and Refinery29 as leading the platform changing the Black hair narrative in the UK. Antoinette also sits on the British Beauty Council's Diversity, Equity & Inclusion Committee as a Task Force Lead to investigate barriers within the hair, beauty and wellness industry, and identify and implement the solutions needed to be more equitable and inclusive.
Antoinette is now building Tressly, a website builder for self-employed Black hair stylists, aiming to transform the Black hair styling industry globally.
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